Aarki Retention Radar 2025
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In 2024, consumer app spending surged to $127 billion, yet global app downloads declined by 2.3%.
With acquisition costs rising and user behaviors shifting, retention is now the #1 growth driver.
WHAT'S INSIDE
Introducing the App Stickiness Index
The App Stickiness Index gauges user activity across gaming and non-gaming app categories–revealing insights behind the nature of app usage.
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WHAT'S INSIDE
Synthesized Cohorts: The Key to Targeting High-Value Users
User behavior doesn’t exist in silos—they switch between apps based on their needs and habits. Synthesized Cohorts identify clusters of engagement, helping marketers:
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Understand cross-app behaviors
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Pinpoint high-value users
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Deliver relevant ad experiences that encourage users to return
By tapping into Synthesized Cohorts, you can make your app indispensable in users’ daily routines.
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Maximize Retention. Maximize Growth.
With user acquisition costs rising and downloads slowing, your next big win is retention.
Aarki Retention Radar 2025 gives you the insights, benchmarks, and AI-driven strategies to turn retention into your growth multiplier.