ChinaJoy 2024 once again lived up to its name, reaffirming its status as the pinnacle event in the field. Held at Shanghai New International Expo Center, this year’s version was a feast for the senses, with impressive technology that captivated attendees from the moment they entered. The creativity and innovation in booth designs were remarkable, offering immersive experiences highlighting the latest gaming trends and technological advancements.
How the digital media industry showcased its future paths
The ChinaJoy BTOB Exhibition Hall featured a multitude of third-party companies displaying their services, representing every segment of the game market. The digital media industry was buzzing with excitement over the latest trends in cross-platform marketing, such as web-to-app and Connected TV (CTV). This heightened focus on cross-platform marketing signals a shift towards more integrated and efficient advertising strategies.
Advertisers are increasingly exploring emerging markets, driven by the need to diversify and tap into new growth opportunities. In response to intense competition in established regions like North America, Japan, and South Korea, many are turning to markets in Southeast Asia. These regions share cultural similarities with China, making them attractive for testing new projects and gaining traction in overseas markets.
With stricter internet regulations worldwide, advertisers are focusing on highly localized publishing strategies. The aim is to better connect with local audiences and cultures, which demands thorough audience analysis and local resources from third-party service providers. This trend towards refined, localized promotion strategies is creating new opportunities for the industry.
Aarki booth buzzes with activity
The biggest highlight of our participation was the enthusiastic response from visitors. The number of visitors at the Aarki booth exceeded our expectations, reflecting the growing interest in our AI-powered and privacy-first solutions.
Interactive activities like the dartboard at our booth were more than just fun diversions; they were a classic metaphor for the precise targeting that Aarki achieves. This high level of engagement translated into substantial growth for our official WeChat account (open in WeChat) and our collection of business cards, indicating strong interest in future collaborations.
Building bridges and exploring new collaborations
During the event, we successfully connected with various key players in the industry. We explored opportunities for collaborations with leading mobile measurement partners (MMPs) to further our reach in China, South Korea, and other prominent markets in the region. We envision an exciting array of collaborations in the future, with joint webinars being just the beginning.
Our booth also caught the attention of Yfchuhai, a prominent Chinese mobile media outlet, which facilitated connections with Chinese advertisers eager to collaborate with Aarki. This opens new avenues for expanding our market presence and strengthening our position in the Chinese mobile advertising landscape. Aarki not only forged new connections but also strengthened ties with existing partners.
Overall, our participation in ChinaJoy 2024 was a resounding success. The event allowed us to showcase our innovative solutions and facilitated meaningful connections with industry leaders and potential partners. As we move forward, we remain committed to building on the momentum generated. Our experience has reinforced our belief in the importance of such events in driving innovation, fostering partnerships, and propelling everyone’s growth.
We invite you to connect with us to explore how Aarki’s innovative advertising solutions can grow your mobile app and elevate your brand’s digital presence. Reach out to our team today and discover the power of Aarki’s AI-powered technology and privacy-focused solutions.
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