“Thrive in 25”: A New Chapter Begins
Despite the challenges of 2024, the industry’s resilience was evident, reflected in the event’s unofficial tagline—“Thrive in 25.” The optimism was backed by data: 22% of Q3 2024 venture capital funding flowed into AI-powered projects, reinforcing confidence in AI’s role in gaming’s future. This shift mirrors broader industry trends. As MarTech discussions highlight, AI is not just about automating processes—it is redefining brand engagement. The focus has shifted from mass content production to delivering hyper-personalized user experiences, allowing marketers to prioritize data-driven strategies while navigating evolving privacy regulations. In this new landscape, brands that seamlessly integrate AI into their engagement strategies will foster long-term customer loyalty.
Supervised AI Takes Center Stage
At PGC London, Aarki took the spotlight with its Supervised AI approach, demonstrating how AI can drive intelligent, high-performing advertising while maintaining human oversight. The message was clear: automation alone is not enough—strategic human input ensures AI delivers real, measurable value.
Aarki’s presence at the event was more than just a showcase—it was a conversation starter. Over morning coffee, industry leaders gathered to discuss how Supervised AI enhances programmatic advertising by balancing AI’s efficiency with human intelligence. Renowned industry expert Peggy Anne Salz led insightful interviews with key gaming executives at Aarki’s booth, providing valuable perspectives on the evolving landscape of mobile gaming and user acquisition.
Balancing AI and Human Expertise
Aarki delivered a powerful message at PGC London—AI is an enabler, but human expertise is the key to making it truly effective. The Supervised AI approach ensures that AI-driven marketing remains strategic, adaptable, and aligned with real user behavior.
By leveraging deep neural networks and advanced bid optimization, Aarki builds AI-powered solutions that help mobile app marketers acquire and retain users at the optimal price by delivering engaging ad experiences. The MOBO™ (Multi-Objective Bid Optimization) system dynamically adjusts bids across audience segments, while Dynamic Segmentation and Smart Creative Optimizer refine targeting and ad creatives in real time. The result? Smarter, data-driven campaigns that maximize impact while maintaining brand integrity.
Mobile Gaming: The Growth Engine
Mobile gaming took center stage at PGC London, reflecting its accelerated growth across global markets. With increasing adoption in India, Africa, and alternative app stores, mobile gaming is positioned to outpace PC and console gaming in 2025.
Aarki’s AI-powered advertising and retargeting solutions are designed to help mobile marketers navigate this evolving landscape with precision and efficiency. From predictive user acquisition models to adaptive retargeting strategies, Aarki provides the tools necessary to drive meaningful engagement and long-term retention.
Looking Ahead
As mobile marketers across Europe and beyond continue to refine their user acquisition and retention strategies, Aarki remains at the forefront—combining Supervised AI, deep neural networks, and a privacy-first approach to redefine mobile advertising.
Pocket Gamer Connect London was more than just a conference—it was a glimpse into gaming’s AI-powered future, and Aarki is leading the way in responsible, effective AI implementation.
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